Softskill Bahasa Inggris Bisnis 2 (Promotion article, 10 present tense and 10 past tense)

Nama   :   Nur Amelia
Kelas   :   3eb23
Npm    :   25210114

Promotion

A promotion is an increase in rank that may also be accompanied by a raise in pay, benefits, and responsibility. Most people view such rises positively, as they indicate that the individual is successful, valuable, and useful. In many workplaces, people actively work towards this goal and its accompanied benefits.

Typically, someone is rewarded with a promotion when he or she performs exemplary work or shows aptitude for a position with more responsibility. This is usually a cause for celebration, as it indicates that the employee has a potential for development and long employment within the company. The new position may include supervision responsibilities, as the employee becomes responsible for administrative assistants and other staff.

Everyone thinks they deserve a promotion. But how do you truly know if you deserve one?
"When it comes to career advancement, you want to stack the deck in your favor," said Rosemary Haefnervice president of human resources at CareerBuilder, in a recent press release. "While strong job performance and leadership skills will weigh heavily on prospects for upward mobility, employers will also look at whether the employee conveys an overall professional image both internally and externally."
Bad breath, disheveled clothing, piercings and tattoos ranked highest among attributes that would make an employee less appealing for a promotion, according to a June survey by CareerBuilder. The survey was conducted among 2,878 hiring managers across industries.
Most employers base promotions on a lot more than appearance. But every employer is different, and what one boss deems "promotion-worthy" is different than another. For example, Maureen Nelsonmanager of Adult Career Services for the Oakland Private Industry Council, a nonprofit workforce development firm in California, gives a lot of weight to attitude. "I look for leadership. I looked for people who volunteer, either to lead projects or to represent the organization in the broader community. I also look for attitude toward technology and innovation, she says, "I need people who will embrace change, not resist it. I look for positivity -- someone who says, 'How can we make this work?' not, 'That will never work.'"
Terry Henleydirector of compensation services at Employers Resource Association, a human resources organization, says most bosses and employers take into account several factors when evaluating promotion potential, including:
·         Work performance: What is the employee's performance record in current and previous positions? Has he consistently exceeded those expectations?
·         Skills: Does the employee have the skills, training, experience and education necessary to succeed at the new position?
·         Attitude: What is the employee's attitude toward work? Is she willing to work overtime when necessary? Does she volunteer to help others? Is she positive toward peers, clients and end-users, and a good influence on the department's environment?
·         Eagerness to learn: Is the employee always looking for opportunities to learn more about his job, and those of his peers? Does he want to learn more about the company and how to improve himself?
·         Desire: Are the employee's expectations realistic? Why does she want a promotion? What does she expect the challenges of a new position to be?

Additionally, Henley says employers should consider seniority, current earnings and standout skills.
"[Consider] whether or not the candidate has any special skills that will make him especially successful in this position, or which none of the other department members possess," he says. "All personal biases and/or relationships must be eliminated from the consideration."
Knowing these things, there are ways you can assess yourself to know if you're worth of promotion. Nelson suggests asking yourself the following questions:
·         Do I volunteer for tough assignments?
·         Do I handle change well?
·         Am I focused on the future?
·         Do I display a positive attitude and never drag anybody down?
·         Am I efficient and effective and do I go the extra mile when I need to?
·         Am I engaged in my work?
·         Am I always looking for ways to grow in my role, in my career, in the organization and in my field?


Before you apply for a promotion, consider whether you possess the experience and training required, Henley says.
"Be prepared to support your candidacy with specific, point-by-point examples of how you meet each requirement," he says. Another way to be considered for a promotion is to ask for one, Nelson says.
"If you're ambitious about moving up, let your boss know. Offer to locate and train a replacement. Your boss will hear about an opening before you will. See if you can't make him or her into an ally on your climb up the ladder," she says.
Of course, before asking for a promotion, you had better make sure you can support your claim that you deserve one. Nelson suggests you keep track of your accomplishments in a journal.
"I used to type one sentence a day in a file that captured what I did, especially if I reached any milestones. Once every week or two, I'd email a summary to my boss, along with questions for guidance or resources," she says. "It made it easy to distill that into a month-by-month document or a project-by-project document come annual-review time."
If you truly think you deserve that bump to the corner office, evaluate yourself honestly, from your attitude to your effort. If you truly feel that you deserve that bump to the corner office, truly evaluate yourself, from your attitude to your effort.

The Promotions Mix. Let us looked at the individual components of the promotions mix in more detail. Remember all of the elements are 'integrated' to form a specific communications campaign.

 

1. Personal Selling.

Personal Selling is an effective way to manage personal customer relationships. The sales person acts on behalf of the organization. They tend to be well trained in the approaches and techniques of personal selling. However sales people are very expensive and should only be used where there is a genuine return on investment. For example salesmen are often used to sell cars or home improvements where the margin is high.


2. Sales Promotion.

Sales promotions tend to be thought of as being all promotions apart from advertising, personal selling, and public relations. For example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions, free accessories (such as free blades with a new razor), introductory offers (such as buy digital TV and get free installation), and so on. Each sales promotion should be carefully costed and compared with the next best alternative.

3. Public Relations (PR).

Public Relations is defined as 'the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics' (Institute of Public Relations). PR can be relatively cheap, but it is certainly not free. Successful strategies tend to be long-term and plan for all eventualities. All airlines exploit PR; just watch what happens when there is an incident. The pre-planned PR machine clicks in very quickly with a very effective rehearsed plan.

4. Direct Marketing.

Direct marketing is any marketing undertaken without a distributor or intermediary. In terms of promotion it means that the marketing company has direct communication with the customer. For example Nintendo distributes via retailers, although you can register directly with them for information which is often delivered by e-mail or mail.
Direct mail is very highly focussed upon targeting consumers based upon a database. As with all marketing, the potential consumer is targeted based upon a series of attributes and similarities. Creative agencies work with marketers to design a highly focussed communication in the form of a mailing. The mail is sent out to the potential consumers and responses are carefully monitored. For example, if you are marketing medical text books, you would use a database of doctors' surgeries as the basis of your mail shot.
Similarly e-mail is a form of online direct marketing. You register, or opt in, to join a mailing list for your favourite website. You confirm that you have opted in, and then you will receive newsletters and e-mails baset upon your favourite topics. You need to be able to unsubscribe at any time, or opt out. Mailing lists which generate sales are like gold dust to the online marketer. Make sure that you use a mailing list with integrity just as you would expect when you sign up. The mailing list needs to be kept up-to-date, and often forms the basis of online Customer Relationship Management (CRM).

5. Trade Fairs and Exhibitions.

Such approaches are very good for making new contacts and renewing old ones. Companies will seldom sell much at such events. The purpose is to increase awareness and to encourage trial. They offer the opportunity for companies to meet with both the trade and the consumer.

6. Advertising.

Advertising is a 'paid for' communication. It is used to develop attitudes, create awareness, and transmit information in order to gain a response from the target market. There are many advertising 'media' such as newspapers (local, national, free, trade), magazines and journals, television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus sides). There is much more about digital, online and Internet advertising further down this pages, as well as throughout Marketing Teacher and the Marketing Teacher Blog.

7. Sponsorship.

Sponsorship is where an organization paid to be associated with a particular event, cause or image. Companies will sponsor sports events such as the Olympics or Formula One. The attributes of the event are then associated with the sponsoring organization.
The elements of the promotional mix are then integrated to form a unique, but coherent campaign.

Online Promotions

Online promotions will include many of the promotions mix elements which we considered above. For example advertising exists online with pay per click advertising which is marketed by Google. You can sponsor are website for example. Online businesses regularly send out newsletters which are targeted using e-mail and mailing lists, which is a form of direct marketing. Indeed websites are premium vehicle in the public relations industry to communicate particular points of view to relevant publics.
The online promotions field is indeed emerging. The field will soon spread into Geo targeting of adverts to people in specific locations via smart phones. Another example would be how social media targets adverts to you whilst you socialising online. Take a look at Marketing Teacher's Blog for more up-to-date examples of the emerging online promotions space.



Ø  Pick at least 10 sentence indicating present tense !

1.    I look for leadership
2.    She says “I need people who will embrace change”
3.    Henley says employers should consider seniority
4.    It comes to career advancement
5.    She performs exemplary work
6.    I look for positivity
7.    We make this work?
8.    He says "All personal biases and/or relationships must be eliminated from the consideration."
9.    I handle change well
10. You apply for a promotion
11.  You keep track of your accomplishments in a journal


Ø  Pick at least 10 sentence indicating past tense !

1.    You had better make sure
2.    It made it easy to distill that into a month-by-month document
3.    Salesmen are often used to sell cars
4.    E-mails baset upon your favourite topics
5.    It is used to develop attitudes
6.    we considered above
7.    We looked at the individual components
8.    Advertising is a 'paid for' communication
9.    An organization paid to be associated with a particular event
10. I looked for people who volunteer
11.  I used to type one sentence







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