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: Nur Amelia
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: 3eb23
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: 25210114
Promotion
A promotion is an increase in rank that may also
be accompanied by a raise in pay, benefits, and responsibility. Most people
view such rises positively, as they indicate that the individual is successful,
valuable, and useful. In many workplaces, people actively work towards this
goal and its accompanied benefits.
Typically,
someone is rewarded with a promotion when
he or she performs exemplary work or shows aptitude for a position with more responsibility. This is usually
a cause for celebration, as it indicates that the employee has a potential for
development and long employment within the company. The new position may
include supervision responsibilities, as the employee becomes responsible for
administrative assistants and other staff.
Everyone thinks they deserve a promotion. But how do you truly
know if you deserve one?
"When it comes to
career advancement, you want to stack the deck in your favor," said Rosemary Haefner, vice
president of human
resources at CareerBuilder, in a recent press release. "While strong job
performance and leadership skills will weigh heavily on prospects for upward
mobility, employers will also look at whether the employee conveys an overall
professional image both internally and externally."
Bad breath, disheveled clothing, piercings and tattoos ranked highest among
attributes that would make an employee less appealing for a promotion,
according to a June survey by CareerBuilder. The survey was conducted among
2,878 hiring managers across industries.
Most employers base promotions on a lot more than appearance. But every
employer is different, and what one boss deems "promotion-worthy" is
different than another. For example, Maureen
Nelson, manager of Adult Career Services for the Oakland
Private Industry Council, a nonprofit workforce development firm in California, gives a lot of weight to attitude. "I look for
leadership. I looked for people who volunteer, either to lead projects or to represent the
organization in the broader community. I also look for attitude toward technology
and innovation, she says, "I need people who will
embrace change, not resist it. I look for
positivity -- someone who says, 'How can we make this work?' not, 'That will never work.'"
Terry Henley, director
of compensation services at Employers Resource Association, a human resources organization,
says most bosses and employers take into account several factors when
evaluating promotion potential, including:
·
Work performance: What is the employee's performance record in current and previous
positions? Has he consistently exceeded those expectations?
·
Skills: Does the employee have the skills, training, experience and education
necessary to succeed at the new position?
·
Attitude: What is the employee's attitude toward work? Is she willing to work
overtime when necessary? Does she volunteer to help others? Is she positive
toward peers, clients and end-users, and a good influence on the department's
environment?
·
Eagerness to learn: Is the employee always looking for opportunities to learn more about his
job, and those of his peers? Does he want to learn more about the company and
how to improve himself?
·
Desire: Are the employee's expectations realistic? Why does she want a promotion?
What does she expect the challenges of a new position to be?
Additionally, Henley says employers should consider
seniority, current earnings and standout skills.
"[Consider] whether or not the candidate has any special skills that
will make him especially successful in this position, or which none of the
other department members possess," he says. "All personal biases and/or relationships
must be eliminated from the consideration."
Knowing these things, there are ways you can assess yourself to know if
you're worth of promotion. Nelson suggests asking yourself the following
questions:
·
Do I volunteer for tough assignments?
·
Do I handle
change well?
·
Am I focused on the future?
·
Do I display a positive attitude and never drag anybody down?
·
Am I efficient and effective and do I go the extra mile when I need to?
·
Am I engaged in my work?
·
Am I always looking for ways to grow in my role, in my career, in the
organization and in my field?
Before you apply for
a promotion, consider whether you possess the experience and training required, Henley
says.
"Be prepared to support your candidacy with specific, point-by-point
examples of how you meet each requirement," he says. Another way to be
considered for a promotion is to ask for one, Nelson says.
"If you're ambitious about moving up, let your boss know. Offer to
locate and train a replacement. Your boss will hear about an opening before you
will. See if you can't make him or her into an ally on your climb up the
ladder," she says.
Of course, before asking for a promotion, you had better make sure you can support your claim that you deserve one.
Nelson suggests you keep
track of your accomplishments in a journal.
"I used to
type one sentence a day in a file that captured what I did,
especially if I reached any milestones. Once every week or two, I'd email a
summary to my boss, along with questions for guidance or resources," she
says. "It made it
easy to distill that into a month-by-month document or a project-by-project document
come annual-review time."
If you truly think you deserve that bump to the corner office, evaluate
yourself honestly, from your attitude to your effort. If you truly feel that
you deserve that bump to the corner office, truly evaluate yourself, from your
attitude to your effort.
The Promotions Mix. Let us looked at the individual components of the promotions mix in more detail. Remember all of the elements are 'integrated' to form a specific communications campaign.
1. Personal Selling.
Personal Selling is an effective way to manage personal
customer relationships. The sales person acts on behalf of the organization.
They tend to be well trained in the approaches and techniques of personal
selling. However sales people are very expensive and should only be used where
there is a genuine return on investment. For example salesmen are often used to sell cars or home
improvements where the margin is high.
2. Sales Promotion.
Sales promotions tend to be thought of as being all
promotions apart from advertising, personal selling, and public relations. For
example the BOGOF promotion, or Buy One Get One Free. Others include couponing,
money-off promotions, competitions, free accessories (such as free blades with
a new razor), introductory offers (such as buy digital TV and get free
installation), and so on. Each sales promotion should be carefully costed and
compared with the next best alternative.
3. Public Relations (PR).
Public Relations is defined as 'the deliberate, planned and
sustained effort to establish and maintain mutual understanding between an
organization and its publics' (Institute of Public Relations). PR can be
relatively cheap, but it is certainly not free. Successful strategies tend to
be long-term and plan for all eventualities. All airlines exploit PR; just
watch what happens when there is an incident. The pre-planned PR machine clicks
in very quickly with a very effective rehearsed plan.
4. Direct Marketing.
Direct marketing is any marketing undertaken without a
distributor or intermediary. In terms of promotion it means that the marketing
company has direct communication with the customer. For example Nintendo
distributes via retailers, although you can register directly with them for
information which is often delivered by e-mail or mail.
Direct mail is very
highly focussed upon targeting consumers based upon a database. As with all
marketing, the potential consumer is targeted based upon a series of attributes
and similarities. Creative agencies work with marketers to design a highly
focussed communication in the form of a mailing. The mail is sent out to the
potential consumers and responses are carefully monitored. For example, if you
are marketing medical text books, you would use a database of doctors'
surgeries as the basis of your mail shot.
Similarly e-mail is a
form of online direct marketing. You register, or opt in, to join a mailing
list for your favourite website. You confirm that you have opted in, and then
you will receive newsletters and e-mails
baset upon your favourite topics. You need to be able
to unsubscribe at any time, or opt out. Mailing lists which generate sales are
like gold dust to the online marketer. Make sure that you use a mailing list
with integrity just as you would expect when you sign up. The mailing list
needs to be kept up-to-date, and often forms the basis of online Customer
Relationship Management (CRM).
5. Trade Fairs and Exhibitions.
Such approaches are very good for making new contacts and
renewing old ones. Companies will seldom sell much at such events. The purpose
is to increase awareness and to encourage trial. They offer the opportunity for
companies to meet with both the trade and the consumer.
6. Advertising.
Advertising is a 'paid for'
communication. It is used to develop attitudes, create awareness, and transmit information in order to
gain a response from the target market. There are many advertising 'media' such
as newspapers (local, national, free, trade), magazines and journals,
television (local, national, terrestrial, satellite) cinema, outdoor
advertising (such as posters, bus sides). There is much more about digital,
online and Internet advertising further down this pages, as well as throughout
Marketing Teacher and the Marketing Teacher Blog.
7. Sponsorship.
Sponsorship is where an organization paid to be associated with a particular event, cause or image. Companies will sponsor sports events such
as the Olympics or Formula One. The attributes of the event are then associated
with the sponsoring organization.
The elements of the
promotional mix are then integrated to form a unique, but coherent campaign.
Online Promotions
Online promotions will include many of the promotions mix
elements which we
considered above. For example advertising exists
online with pay per click advertising which is marketed by Google. You can
sponsor are website for example. Online businesses regularly send out
newsletters which are targeted using e-mail and mailing lists, which is a form
of direct marketing. Indeed websites are premium vehicle in the public
relations industry to communicate particular points of view to relevant
publics.
The online promotions
field is indeed emerging. The field will soon spread into Geo targeting of
adverts to people in specific locations via smart phones. Another example would
be how social media targets adverts to you whilst you socialising online. Take
a look at Marketing Teacher's Blog for more up-to-date examples of the emerging
online promotions space.
Ø Pick at least
10 sentence indicating present tense !
1.
I look for leadership
2.
She says “I need people who will embrace change”
3.
Henley says employers should consider seniority
4.
It comes to career advancement
5.
She performs exemplary work
6.
I look for positivity
7.
We make this work?
8.
He says "All personal biases and/or relationships must be eliminated from the
consideration."
9.
I handle change well
10. You apply for a promotion
11. You keep track of your
accomplishments in a journal
Ø Pick at least
10 sentence indicating past tense !
1.
You had better make sure
2.
It made it easy to distill that into a month-by-month document
3.
Salesmen are often used to sell cars
4.
E-mails baset upon your favourite topics
5.
It is used to develop attitudes
6.
we considered above
7.
We
looked at the individual components
8.
Advertising is a 'paid for' communication
9.
An organization paid to be associated with a particular event
10. I looked for people who volunteer
11. I used to type one
sentence
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